Apparel
Innovative Materials in Fashion: Eco Friendly Solutions
New technological advancements make it possible to engineer eco-friendly garment materials. Sustainable alternatives to traditional fabrics do not compromise quality. Most of them have proven to have higher strength, are more lightweight and durable. We’re going to focus on several of these new materials; Dyneema technology, seaweed fiber, spider silk, peppermint oil treatment, Bio iridescent…
Read MoreInclusivity in Fashion as a Mandatory Narrative
A Brief History of Representation in Fashion In recent years, the inclusivity in fashion has come a long way, and it is worth celebrating. For centuries though, the fashion industry has been underpinned by one single concept of beauty. Inclusivity should be part of our regular narrative – A narrative where diversity is the only…
Read MoreNon-Conforming Trends Driven by Gen Z
Liberating Fashion The gap between gender neutral styles in both high fashion and streetwear is narrowing. Trends are becoming more gender fluid as clothing is moving away from conventional norms. “Beauty is social,” and the types of trends we are seeing are parallel to the cultural and social movements of today – and today, fashion…
Read MoreSecond Hand Clothing but Make it Your First Choice
The Issue In the past thrifting has been one of those things that people tend to spend a great deal of time educating themselves about, but then never really applying the principle to their own lifestyle. Through no fault of our own, many of us have been used to spending on fast fashion because it’s…
Read MoreThe Consumer and the Maker
“Fashion provides dignified work, from conception to creation to catwalk. It does not enslave, endanger, exploit, overwork, harass, abuse or discriminate against anyone. Fashion liberates worker and wearer and empowers everyone to stand up for their rights.” – Manifesto, Fashion Revolution. Who made your clothes? Poor workplace practices are infiltrating through many industries, especially in…
Read MoreAcclaimed Meets Novelty: First Digital Fashion Week in Paris
An event that needs no introduction; Paris Fashion Week. This three day event plays a large role in yearly fashion influencing. This time around, things shaped up to be a little different. Inadvertently, the pandemic is changing the way we do fashion. A digital production replaces the quintessential ‘catwalk’ runway. Time and place seem to…
Read MoreThe Pathway for Fashion amid COVID-19
Ecommerce and Online Shopping Almost overnight, remote work has become mainstream, and so too, did online shopping. Companies are making the most of the mandated isolation by offering creative solutions for the new ‘everyday’. In our latest piece, we wanted to share with you the ways in which commercial businesses are meeting vital margins during…
Read MoreVegan Leather and the Conscious Lifestyle
Vegan leather has gained tremendous popularity among environmentally conscious consumers since the 1990s. For context, let’s look at The Vegan Society’s official definition of veganism: “Veganism is a way of living which seeks to exclude, as far as possible and practicable, all forms of exploitation of, and cruelty to, animals for food, clothing or any…
Read MoreForget ‘Denim on Denim’ as a Faux Pas: Make Denim the Faux Pas
Should we pass on denim altogether? The fashion industry around the globe is getting a major push from consumers and regulators alike to produce in a more sustainable manner. Our purchasing choices go beyond just influencing companies, they pave way to new consumption patterns. With much of our daily activities being shifted to a cleaner,…
Read MoreWhy Now is the Time for Athleisurewear Brands to be Sustainable
Time Magazine just declared climate crisis activist Greta Thunberg as the Person of the Year for 2019. 16-year-old Thunberg is the youngest person to receive this prestigious honor, and her win reflects the global demand for swift action on climate change. Fashion retail companies would be wise to take note of consumers’ needs for sustainability.…
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