Fledgling businesses always struggle with things from creating standout design to copyright infringement. Startups want to do what they can to make a mark on their industry, while also establishing a signature look and checking all the boxes when it comes to legal requirements and industry regulations.
There is a lot of thought that goes into labelling and custom product packaging. Factors like colour scheme, shape, design, size of the package, etc. all need to be carefully considered. The key is to come out with a final version of something that represents your brand as a whole and accurately relays the story you are communicating to your customers.
Here are a few of the questions we regularly get asked when it comes to branding, labelling, and packaging:
How does the packaging and design process work?
At The Unique Group, we approach each custom product packaging design as a partnership. You know your business better than anyone else, just like we are advanced in our knowledge of marketing and how to create standout packaging using the latest techniques. We work with you to achieve your company’s goals and sensibilities, while infusing our own creative expertise to design an amazing final package.
What type of package should I use?
There’s no one answer for this question; instead, the answer depends on what you’re shipping, including the size, material, whether or not the product is fragile, and other factors. It also matters if you’re selling strictly e-commerce, have your own store, or are competing in a physical retail space. Once those determinations are made, we can decide on what type of packaging to use.
How important is label design?
Very important. In fact, it’s too important not to work out every little detail. The reality is that competition in any market right now is at an all-time high. Consumers have almost infinite options and they know it. If you aren’t willing to stand out at every step of delivering your product and its story, then your customers will simply go down the line to the next company. This is one area that’s worth every nickel you invest in it.
Are there any restrictions on how we design our packaging?
Not really. As long as it can be shipped, there shouldn’t be any issues with limiting your creativity. Again, your goal is to be as creative as possible, even if that means being very simple. Everything has its purpose and we’ll figure out together what works best for your business.
Find out more about The Unique Group’s labelling and packaging expertise by contacting us today.