Posts Tagged ‘underwear’
Choose Product Labels That Can Help Fight Climate Change
You need to include labelling for your end consumer on your apparel, footwear, home goods, and many other products. Unfortunately, most labels are not sustainable. They are often made of materials which are by-products of oil use or cannot be biodegraded or recycled, meaning we use fossil fuels to make them, and then they end…
Read MoreLingerie Brands Undergo a Major Makeover: Branding Lessons from Victoria’s Secret
Women’s attitudes towards fashion, particularly when it comes to their undergarments is shifting. Lingerie used to be a very private, secretive segment of the fashion world. However, lingerie is now publicly being embraced by women of all ages and sizes. So what’s sparked this shift? To understand the evolution of the lingerie industry it is…
Read MorePackaging Trends for Male Underwear
More men are buying underwear for themselves than in the past. “Despite industry statistics that say women buy the lion’s share of men’s underwear, 77 percent of those polled say they purchase their own,” says a survey by Tommy John. Due to this shift, it is important to acknowledge the male demographic when devising a…
Read MoreThe Top 5 Advantages of Resealable Packaging
While resealable packaging is already actively used by food companies, there are several reasons why clothing companies should opt for reusable packaging too. Resealable packaging has clear benefits for the consumer. In fact, the typical consumer is willing to pay 14% more for products in resealable packaging. Here’s a look at the top advantages of…
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