The 5 Top Packaging Trends for 2018

The New Year is an excellent opportunity for your brand to take on a fresher look. As consumers’ consumption patterns shift, it is important to stay ahead of the curve. Here is a look at the 5 top packaging trends for 2018.  1.Minimalism Minitel, the renowned marketing intelligence agency releases a report on packaging trends…

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How to Know if Your Packaging Needs a Redesign

It is inevitable that even the most successful companies sometimes have sales slumps. However, top-tier organizations stay at the top by identifying processes that don’t work and strategically fixing them. A critical way many organizations can remain relevant to consumers is by re-examining their marketing strategies. An important aspect of marketing is packaging — the…

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Make Your Packaging Design a Success With Seniors

According to a 2015 report by Statistics Canada, there are now more people in Canada ages 65 and over than there are under the age of 15. Seniors are the largest demographic in Canada and globally the senior population is growing. Many of these consumers may be familiar with your products. However, as this segment…

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How Your Packaging Can Tell a Story

If you think back to your most cherished toys from childhood — it’s likely the toy was a character from your favourite film or storybook.  It’s likely your favourite toy was a character like a lion called Simba, or a superhero with a black cape called Batman or a red-headed doll named Ariel the Mermaid.…

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Halloween Packaging

Halloween is a fun and festive time of the year. It’s also a time a significant sales period for retailers who embrace the season. It’s expected that this year, 179 million Americans will participate in Halloween activities – that’s more than the 171 million who participated last year according to NFR’s annual survey. And it…

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Typography for packaging: trends and tips

Top brands have typography that is as recognizable and iconic as their logo—such as Coca Cola’s red cursive, Disney’s whimsical cursive font and CNN’s red and white upper case block lettering. Conventional wisdom says that a picture is worth a thousand word, but using the right design for your words makes your words worth gold.…

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The Challenges of e-commerce Packaging

Your store is no longer the only portal for your customers to purchase your products. In fact, many of your consumers may never even step inside your shop. Each day more consumers are opting to shop with their smartphones rather than hop in their cars. Since the storefronts for your products are shifting online, it…

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Packaging and Branding: Major Success Factors for the Lingerie Industry

While branding is important to all businesses, it is especially important in the underwear world. Since the lingerie world is so competitive, the most coveted brands like Betsey Johnson, Wilfred and Victoria’s Secret connect with the women who wear their lingerie by creating pieces that convey the company’s unique tone. According to the leading global…

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Colour Psychology: How to Choose the Right Colours for Your Packaging

When you picture the world’s most iconic brands, immediately their colours come to mind. Think of Coke’s bright red coke bottles, McDonald’s yellow arches, and Victoria’s Secrets pink bags. Choosing the right colours for your packaging helps your products stand out on the shelf and makes your product memorable. When picking a new colour for…

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Packaging Trends for Male Underwear

More men are buying underwear for themselves than in the past. “Despite industry statistics that say women buy the lion’s share of men’s underwear, 77 percent of those polled say they purchase their own,” says a survey by Tommy John. Due to this shift, it is important to acknowledge the male demographic when devising a…

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