Posts Tagged ‘packaging’
Marijuana Lessons: Top Tips for Cannabis Packaging
From California to Canada the market for legal recreational marijuana is growing, which means the competition for cannabis companies is even tougher. Marketing cannabis can be incredibly challenging because of stringent regulations, but we’ve got you covered with marijuana packaging tips. International Marijuana Marketing: Where is Weed Legal? When designing cannabis packaging, it is important…
Read MoreWhy Sustainable Fashion Matters
Do you Want to do your part to help the environment? Start with your closet! Each year the fashion industry creates 1.26 billion tons of greenhouse emissions. That’s an astonishing number! Read on to learn how top fashion houses are doing their part to create a more sustainable planet. Is Green the New Black? Top…
Read MorePackaging Trends You Can’t Ignore in 2019
Each year, company execs establish key performance indicators (KPIs) for their brand. If you’re setting your plans for the new year, it’s critical that you take a look at how improving your packaging can help you meet and exceed your KPIs. Whether this year’s goal is to increase sales by 10% or improve brand awareness…
Read MorePackaging that Packs a Positive Message
Packaging that Packs a Positive Message Packaging with a purpose is a tangible way to demonstrate your company’s commitment to corporate social responsibily (CSR). Research shows that CSR is no longer just a goodwill gesture – it has tangible business benefits. In February 2018, Lay’s launched a special edition of potato chip packaging that featured…
Read MoreWhy Multisensory Packaging Sells
There’s more to packaging than meets the eye. The feel of your product can help garner new attention and drive sales. Why multi-sensory packaging sells Think about the scrumptious smell of freshly baked apple pie. Now think about the sweet and crisp taste of that pie. It’s likely you now have a vivid picture of…
Read MoreTop E-Commerce Packaging Tips
Global e-commerce sales are growing at an astonishing pace. According to a 2017 report by Statista, global e-commerce sales are poised to reach $4.5 trillion in 2021. Top brands must now design with e-commerce in mind to maintain customer loyalty and grow their sales. According to the 2018 Mintel report on packaging trends, “As more…
Read MoreSpring Packaging Design Tips
The beloved actor Robin Williams once said, “Spring is nature’s way of saying, ‘Let’s party!’” This spring bring new life into your brand by playing with pastel colours and creating limited-edition Easter designs for your products. Creating fresh spring packaging will help make your products a memorable part of people’s spring parties. The Power of…
Read MoreEntertainment Packaging: Bringing the Big Screen Magic Home
Entertainment is big business because it captures the hearts and minds of both old and young. As the Canadian-born actress, and producer Mary Pickford famously once said, “Make them laugh, make them cry, and hack to laughter. What do people go to the theatre for? An emotional exercise.” In 2016 sales for licensed merchandise hit…
Read MoreHow to Create Swoon-Worthy Valentine’s Day Packaging
“All you need is love. But a little chocolate now and then doesn’t hurt,” – Charles M. Schulz. Valentine’s Day is a lucrative time of the year for the chocolate industry, but it can also be big business for those in the clothing industry too if you can catch the eyes and hearts of consumers.…
Read MorePatterns: Powerful Packaging Tools
Patterns are powerful packaging elements. A simple graphic can make an ordinary everyday object look extraordinary. Take for instance this unique restaurant bag below. Brown paper bags are found everywhere. They’re generic and don’t really stand out. However, by adding a black interlocking graphic pattern, this bag went from bland to beautiful. Patterns are a…
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