Creative packaging design tips

While clean and minimalist packaging is trendy, creative packaging shouldn’t be overlooked. Here you will find 6 easy design tips that will help you to create an impactful packaging design. A popular design philosophy says “less is more,” sometimes more is more, especially in today’s crowded market. It’s time to surprise and delight your customers…

Read More

How to Create Social-media Packaging Design

A 2016 report by Canon found that 25% of consumers take up to 300 photos per month. Of those 300 photos, more than a few of those photos featured branded content. Consumers are now playing a pivotal role in your brand’s positioning and marketing because of social media. Social media users love to curate beautiful…

Read More

4 Tips for Creating Packaging for Kids

Much of marketers efforts are spent trying to woo adults. However, while kids may not have massive paychecks, they do have significant purchasing power. That’s why smart marketers invest in creating packaging for kids. Many Generation Z teens and kids have quite a bit of disposable income, either from family members or part-time jobs. Research…

Read More

Packaging for Millennials: Experience Seekers

Conventional marketing wisdom says the key to success is to customize your product to fit your audience’s taste. For years the biggest audience to cater to was the baby boomers; but, globally millennials are starting to surpass that demographic. In the U.S. about 25% of the population is millennials, according to a report by renowned…

Read More

How 3D Printing Brings Your Packaging to Life

  Since the 1970s, filmmakers have used holograms to elevate the magic of characters in action fiction films such as Star Wars, Batman and Iron Man. Holograms have applications beyond Hollywood movies though. Holograms and other 3D printing techniques can enhance your packaging by making it memorable, in turn increasing sales. What is a hologram?…

Read More