Branding

We’ve all heard the saying “don’t judge a book by its cover,” but everyone is guilty of doing just that at some point or another. The aesthetic appeal of packaged goods is important from a retail perspective since products need to be appealing to customers. It’s true that custom embellishments like ribbons and bows can…

It’s no secret that for any business to be successful, it takes significant planning from top to bottom. That should include packaging strategies and labelling strategies that will speak to the branding of your company, along with the creation of product packaging ideas that generate revenue and cut costs. A sound packaging and labelling strategy…

Whether you are new to the industry or not, there are just some packaging and labelling mistakes that you simply need to avoid. If you are new, know that you are jumping into an industry worth over US$800.0 billion. That means the competition is stiff and the opportunities you have to make mistakes (and recover…

Clothing hangtags offer a way for your brand to speak for itself when you are not present. It communicates valuable information to customers, including size, price, and brand of clothing. More importantly though, hangtags for clothing continue the story of your brand and represent the lifestyle your customers are attracted to. Hangtags shouldn’t be looked…

The Empathy Effect started as a 365-day social experiment and is now a rapidly growing worldwide movement. For the past year, 6 days a week, readers were treated to a true story and powerful image about a group, individual, or idea transforming the world through acts of empathy. One year and over one-hundred-thousand followers later,…