Branding
7 Millennial Style Trends
According to data from the U.S. Census Bureau, millennials will soon be the largest living adult generation. That means fashion houses need to master how to market to millennials. Millennials are tech-savvy and strategic when it comes to shopping for clothes and they see the brands they wear as an extension of their own personal…
Read MoreUltraviolet: The Pantone Colour of 2018
Every year, researchers at the Pantone Colour Institute identify and analyze colour trends in entertainment, fashion, sports, design, and technology to determine the colour of the year. This colour goes on to dictate future design, fashion and packaging trends, but also reflects consumers’ desires. “The Pantone Color of the Year has come to mean so…
Read MoreHow to Know if Your Packaging Needs a Redesign
It is inevitable that even the most successful companies sometimes have sales slumps. However, top-tier organizations stay at the top by identifying processes that don’t work and strategically fixing them. A critical way many organizations can remain relevant to consumers is by re-examining their marketing strategies. An important aspect of marketing is packaging — the…
Read MoreHow to Create a More Human Brand
Nike says its mission statement is “To bring inspiration and innovation to every athlete in the world.” The company’s success is due in large part to the way it empowers everyday people to get active and reach new athletic heights. As the company’s co-founder said, Bill Bowerman said, “If you have a body, you are…
Read MorePackaging and Branding: Major Success Factors for the Lingerie Industry
While branding is important to all businesses, it is especially important in the underwear world. Since the lingerie world is so competitive, the most coveted brands like Betsey Johnson, Wilfred and Victoria’s Secret connect with the women who wear their lingerie by creating pieces that convey the company’s unique tone. According to the leading global…
Read MorePackaging Trends for Male Underwear
More men are buying underwear for themselves than in the past. “Despite industry statistics that say women buy the lion’s share of men’s underwear, 77 percent of those polled say they purchase their own,” says a survey by Tommy John. Due to this shift, it is important to acknowledge the male demographic when devising a…
Read MoreRFID Tags: Decrease Order Cancellations and Improve Sales
From providing moisture control to keep products fresh to giving retailers inventory updates — smart packaging is revolutionizing the retail landscape. Active packaging and intelligent packaging has grown recently as more retailers recognize its value. According to research by the Freedonia Group, Inc. smart packaging is expected to grow by 8% annually as advances in…
Read MoreThree Reasons Why Limited Edition Packaging Always Works – Improve your branding
Each holiday season, Starbucks rolls out its bright red holiday cups with beautiful snowflake, snowmen and reindeer designs. For many, these limited edition holiday cups signal the start of the Christmas season as they evoke warm memories. The special cups also get the Starbucks brand trending on social media as latte lovers flock online to…
Read MorePackaging Makes or Breaks Brand Loyalty
Retail packaging is the first impression you make with a consumer, so make sure you build a strong branding by choosing a clear and unique design, this will lead to brand loyalty. “Don’t judge a book by its cover,” is a wise proverb, but it is not a principal that consumers use when looking for…
Read MoreHow to Make Custom Hangtags that Are Beneficial for Your Brand
Hangtags are a popular choice when it comes to selecting tags for clothing because of their versatility. Custom hangtags allow you to customize everything from the layout to choosing the types of font and information you’d like on them. Businesses are able to use hangtags to build their brand and to engage consumers; tags are…
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