Branding
Unique Operating System goes live
We build stronger partner relationships! Here at The Unique Group, we are as much about our customers as we are about labels and packaging. We wanted to create something better for you; our loyal clients. The Unique Group has launched a brand new e-commerce for our customers to place orders online: The Unique Operating System –…
Read MoreVisual Age: AR and VR to Spearhead e-Commerce in Fashion
Virtual Marketplace We’ve opened up the playing field to the topic of augmented reality when we discussed the first digital fashion week in Paris. Slowly but surely, AR and VR is seeping through the modern fashion industry, sweeping its way into each app and each online store alike. Technology is changing the way we buy…
Read MoreA Post Brick-and-Mortar Reality
Right now we have a lot more questions than answers, but new discoveries surrounding COVID 19 change by the hour. The pandemic has shaped our everyday lives – in sectors such as healthcare, education and consumerism & commerce. Our homes have become our playgrounds, our offices, our places of solace, and evidently, our shopping headquarters. The…
Read MoreClimate change through the years
Last week, we explored the theme of looking ahead to be better equipped for the challenges of a global pandemic. While we all have been tasked to adopt a forward way of thinking, we take a moment to look back on key points in history surrounding climate change. Below is an info graphic we put together…
Read MoreLessons from the Pandemic: Sustainable Earth
COVID-19 is inadvertently pushing companies to pioneer sustainable solutions for the future. It’s time to look at long term benefits for the good of our planet. You may ask what a global pandemic and environmental sustainability have in common – those two are like oil and water, they just don’t mix. Actually, they go hand…
Read MoreThe Pathway for Fashion amid COVID-19
Ecommerce and Online Shopping Almost overnight, remote work has become mainstream, and so too, did online shopping. Companies are making the most of the mandated isolation by offering creative solutions for the new ‘everyday’. In our latest piece, we wanted to share with you the ways in which commercial businesses are meeting vital margins during…
Read MoreHelping to clean the ocean from plastic
At The Unique Group, we’re committed to creating a greener and healthier world for all. That’s why were proud to support Plastic Bank—an award-winning organization that is focused on eliminating ocean-bound plastic and helping communities in developing countries. Plastic Bank is a Canadian organization founded in Vancouver by David Katz and Shaun Frankson with the…
Read MoreFour Retail Trends Every Brand Should Watch
The internet continues to disrupt industries year-after-year, and the retail fashion industry is no different. In 2018, online sales reached record highs, while many retail storefronts shut their doors. Many have called this massive shift to e-commerce the retail apocalypse. While online sales are growing substantially, research shows that e-commerce only makes up 11.9% of…
Read MoreSocial Media-friendly Storefront Makeovers
Engaging With Consumers Offline to Create Online Brand Loyalty Many brands have improved their digital brand awareness with robust social media strategies — it’s just as crucial to refresh your in-store design strategy for this new digital era. Retailers need to prioritize designing Instagram-friendly spaces that encourage shoppers to make purchases and elevate their brand’s…
Read MoreEverybody Loves Jeans
“Denim is always about authenticity and tradition with doses of ingenuity and creativity thrown in.”-Erin Barajas, Kingpins Show Whether you’re 16 or 66, it’s likely you have a pair of blue jeans in your closet. People love jeans. In fact, consumers in America buy more than 450 million pairs of denim per year. It’s likely you…
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