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4 Reasons Why Now is the Time to Create Interactive Packaging

August 9th, 2017

From scannable labels that unlock exclusive promotions to paper boxes that turn into hangers for your new shirts, interactive packaging is capturing the attention of consumers. According to the 2017 Global Packaging Trends Report from renowned market research firm Mintel, one of the major emerging trends in packaging is packaging that is smart and interactive. Currently, 3.4 billion consumers own smartphones, and that number is slated to double by 2021. Not taking advantage of smartphone-friendly Read more […]

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Do you care? Climate change & Eco-friendly Packaging

June 22nd, 2017

Climate change has been a hot topic in the headlines and consumers are taking note. As the effects of climate change become more obvious, consumers of all demographics are thinking about how they can do their part by buying products that are environmentally-friendly. Globally, one of the major trends in packaging is a shift towards eco-friendly packaging according to a recent report by the Global Packaging Institute. That’s why top companies such as Adidas are using eco-friendly and re-sealable Read more […]

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The Challenges of e-commerce Packaging

June 22nd, 2017

Your store is no longer the only portal for your customers to purchase your products. In fact, many of your consumers may never even step inside your shop. Each day more consumers are opting to shop with their smartphones rather than hop in their cars. Since the storefronts for your products are shifting online, it is important that your packaging reflects this shift. Creating a memorable packaging experience for online purchases is essential for brand loyalty. Since your customers are not in your Read more […]

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Packaging and Branding: Major Success Factors for the Lingerie Industry

June 14th, 2017

While branding is important to all businesses, it is especially important in the underwear world. Since the lingerie world is so competitive, the most coveted brands like Betsey Johnson, Wilfred and Victoria’s Secret connect with the women who wear their lingerie by creating pieces that convey the company’s unique tone. According to the leading global market research firm IBISWorld the key success factors for a business in the lingerie industry are: Proximity to key markets Establishment Read more […]

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Colour Psychology: How to Choose the Right Colours for Your Packaging

May 24th, 2017

When you picture the world’s most iconic brands, immediately their colours come to mind. Think of Coke’s bright red coke bottles, McDonald’s yellow arches, and Victoria’s Secrets pink bags. Choosing the right colours for your packaging helps your products stand out on the shelf and makes your product memorable. When picking a new colour for your packaging . Here’s an overview of the major factors to consider: Target audience: Every marketing decision should be made with your target Read more […]

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LEVIS

Packaging Trends for Male Underwear

May 23rd, 2017

More men are buying underwear for themselves than in the past. “Despite industry statistics that say women buy the lion’s share of men’s underwear, 77 percent of those polled say they purchase their own,” says a survey by Tommy John. Due to this shift, it is important to acknowledge the male demographic when devising a marketing plan. This includes creating innovative products designed to draw the attention of male and female shoppers alike. Brands are gearing up with premium feel packaging Read more […]

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RFID Tags: Decrease Order Cancellations and Improve Sales

May 16th, 2017

From providing moisture control to keep products fresh to giving retailers inventory updates — smart packaging is revolutionizing the retail landscape. Active packaging and intelligent packaging has grown recently as more retailers recognize its value. According to research by the Freedonia Group, Inc. smart packaging is expected to grow by 8% annually as advances in digital printing and 3D printing makes smart packaging cheaper. How Do RFID Tags Work? One of the most popular forms of smart Read more […]

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The Hottest Menswear Item: Why Men are Paying More Top Dollar for Underwear

May 16th, 2017

While sales of menswear items have declined over the years, there is new interest in one particular item—underwear. Between 2013 and 2016 men’s underwear prices have increased by 34% according to a report by First Insight while in the same period menswear prices declined by 27.8%. So why are men inclined to shell out top dollar for intimates over other clothing items? Our research found that there are three primary contributors: Comfort: According to a survey by underwear company Tommy John, Read more […]

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The Top 5 Advantages of Resealable Packaging

May 3rd, 2017

While resealable packaging is already actively used by food companies, there are several reasons why clothing companies should opt for reusable packaging too. Resealable packaging has clear benefits for the consumer. In fact, the typical consumer is willing to pay 14% more for products in resealable packaging. Here’s a look at the top advantages of resealable packaging. 1. Resealable Packaging Gives Your Products Added Protection. Resealable packaging provides stylish protection for your Read more […]

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Three Reasons Why Limited Edition Packaging Always Works – Improve your branding

April 18th, 2017

Each holiday season, Starbucks rolls out its bright red holiday cups with beautiful snowflake, snowmen and reindeer designs. For many, these limited edition holiday cups signal the start of the Christmas season as they evoke warm memories. The special cups also get the Starbucks brand trending on social media as latte lovers flock online to post images of their special cups using the hashtag #starbcuksredcup. Limited edition packaging sparks excitement which is why major companies from Nike to Starbucks Read more […]

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